Founded by native New Yorker Olivia Hazan, Haze is a New York–based sustainable clothing and lifestyle brand guided by intention, craftsmanship, and quiet femininity. Established in 2025, the brand was created to honor process, material, and meaning—offering a considered alternative to the speed and excess of modern fashion.

After debuting its first organic capsule collection in July 2025, Haze New York continues to envision a slower, more conscious future. Each piece is produced in small batches and in New York City using organic and natural materials. From fabric sourcing to final construction, Olivia prioritizes craftsmanship over consumption, with precision so garments drape on the body like a second skin. .

Drawing inspiration from her global travels, Olivia looks to unique cultures and art to inform each design. The first collection features organic pointelle cotton, spun in California and produced in New York, embodying Haze’s commitment to avoid trend-driven fashion—it is heritage in the making, built slowly, thoughtfully, and with enduring purpose.